Assignment Description

Nepal's small businesses play a critical role in the country's economy. However, many of these businesses still rely on traditional marketing methods and face challenges in leveraging digital tools to reach a larger customer base, especially in the post-pandemic era. As a solution, this proposal aims to support small businesses by enhancing their digital presence, enabling them to engage with customers more effectively through various online platforms.

Project Objective:
The objective of this project is to develop and implement a comprehensive digital transformation strategy that enables small businesses in Nepal to improve their online visibility, optimize their operations, and increase sales through digital marketing channels, e-commerce platforms, and digital tools. 

Scope of Work:

The project will cover the following areas:
1. Digital Presence Development:
   - Website Creation: Design and development of a user-friendly, mobile-responsive website for each small business.
   - Social Media Setup: Set up and optimize social media profiles (Facebook, Instagram, LinkedIn, etc.) to reach the target audience.

2. Digital Marketing Strategy:
   SEO Optimization: Enhance the website’s visibility on search engines through keyword research, on-page, and off-page SEO strategies.
   - Content Strategy: Develop a content calendar with blog posts, social media updates, and email marketing campaigns to engage customers.
   - Paid Ads Campaigns: Design and execute Facebook Ads and Google Ads campaigns tailored to each business’s needs.

3. E-Commerce Integration:
   - Online Store Setup: Implement e-commerce functionality to allow businesses to sell their products/services online.
   - Payment Gateway Integration: Integrate secure online payment methods (e.g., eSewa, Khalti, and other local payment gateways).

4. Capacity Building and Training:
   - Training for Business Owners: Provide training sessions on digital marketing tools, e-commerce management, and customer engagement.
   - Customer Support Setup: Create a system for customer support via live chat, email, or social media platforms.

Expected Outcomes:

- Increased online sales and customer inquiries for small businesses.
- Improved customer engagement and retention through targeted digital marketing campaigns.
- Enhanced digital literacy among small business owners and staff.
- Increased visibility and credibility of businesses through SEO and social media strategies.

Project Deliverables:

1. A fully functional website for each participating business.
2. Active social media accounts with regularly posted content.
3. Digital marketing campaign results, including insights and analytics.
4. An e-commerce platform fully integrated with payment gateways.
5. A training manual and recorded sessions for business owners and their staff.

Proposal Submission Requirements:
Interested parties are invited to submit their proposals, including:

1. Detailed breakdown of costs.
2. Timeline and milestones.
3. A portfolio of previous work with similar clients.
4. Relevant team members and their expertise.
5. Contact information and references.

How to Apply:
Proposals should be submitted by email to [email protected].

We look forward to collaborating with you to bring digital transformation to Nepal’s small businesses and help them thrive in the digital age.